New Delhi: India’s exit from the T20 Cricket World Cup may have upset cricket fans in the country, but it will not affect the advertising costs that the tournament’s broadcaster, Star India, reduced its advertising for all other sports. outside. Although the country’s population in the remaining competition is expected to decline sharply due to the removal of the Indian team, industry experts say Star India will not lose advertising revenue as it stands.
“Opportunities to advertise the tournament have already been sold, regardless of whether India plays in the semi-finals / finals or not,” said a source. There is no response from Star India on the matter so far. However, in a statement, Star India said the India and Pakistan matches already played in the tournament “made history with 167 million spectators, which made it the most-watched T20I game ever.” Gaya.
A Star India spokesman said, “There is no doubt that fans are disappointed with India’s exit from the tournament, but the sheer number of spectators demonstrates the unique ability of cricket to attract spectators on an unprecedented scale.”